4. Why Choose [YOUR COMPANY NAME]? 

 
 
4.1 Benefits of Our Proposed Plan 
 
When comparing our capabilities to that of competitors, the benefits of choosing [YOUR COMPANY 
NAME] are: 
 



 

[LIST THE BENEFITS OF USING YOUR SOLUTION, e.g. improvement in business model, 

high ROI, monthly cost savings, short time to completion, service reliability, lower 

implementation cost] 



 

…

 



 

…

 



 

…

 

 
4.2 Competitive Advantages 
 
The following are competitive advantages that differentiate [YOUR COMPANY NAME] from other 
providers: 
 

[USE RELEVANT DIFFERENTIATING FACTORS & COMPETITIVE ADVANTAGES] 
 



 

Company Recognition 
Brand awareness: [SHORT EXPLANATION OR SUBSTANTIATING EVIDENCE] 

Brand image: …

 

Brand 

identity: …

 

Industry recognition: …

 

Trust: …

 

[OTHER] 

 



 

Expertise & Stability 
Highly knowledgeable workforce: [SHORT EXPLANATION OR SUBSTANTIATING 
EVIDENCE] 

Skilled labor: …

 

Technological skills: …

 

Powerhouse solution: …

 

High-

level standards: …

 

Stability: …

 

[OTHER] 
 



 

Technology 
Performance: [SHORT EXPLANATION OR SUBSTANTIATING EVIDENCE] 

Flexibility: …

 

Scalability: …

 

Reliability: …

 

Features and functionality: …

 

[OTHER] 

 



 

History of success 
Steady growth in sales: [SHORT EXPLANATION OR SUBSTANTIATING EVIDENCE] 

Successful track record: …

 

Adaptability: …

 

          
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