The following reports will be produced on a [DAILY/WEEKLY/MONTHLY] basis: [SPECIFY REPORTS].
[OPTIONAL] Please see [APPENDIX X] for project evaluation criteria.
5.3.1 Performance metrics
The following metrics should be used to measure the success and progress of this project.
[THE FOLLOWING ARE EXAMPLES OF METRICS AGAINST WHICH YOU CAN EVALUATE
DELIVERABLES OR THE PROJECT AS A WHOLE]
Past results
Industry benchmarks or averages
Set goals and requirements
Desired improvements in production levels, quality or cost
Behavior based
Increases attendance or clientele
Number of website visitors, length of stay, depth of navigation, number of clicks
Number of calls received
Number of complaints
Change in customer behavior/buying patterns
etc.
Cost-based
Conversion rate (proportion of customers who perform a specific action)
Cost per new client acquisition/cost per sale
ROI
Production costs
etc.
Based on brand variables
Customer satisfaction level
Customers’ impression of brand/product
Brand awareness/recognition levels
Customer loyalty levels
etc.
Hybrid (combination of above elements)
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